Performance ads for a logistics app in Meta Ads and Google Ads: we brought the cost per sign-up down to where scaling became profitable.
Cases1 min readnoface
Project
Boxette is a logistics service. The goal of the ads was sign-ups in the mobile app.
Channels
- Meta Ads - app sign-up campaigns.
- Google Ads - UAC, Search and Display.
Results
- 11,750+ app sign-ups.
- $1.04 cost per sign-up.
- 15.3M impressions.
The cost per sign-up reached the level where scaling became profitable.
